Another ad concept that goes from a really clever hook, to the main offer immediately. The whole idea of the ad is to take you to the CTA with a clever initial visual that serves as the hook and also the main message of the ad. In this case, they are focusing on the product.
When we are dealing with this type of product, understanding your audience is key, and Oats Overnight does that. The way they present the features and the social proof makes the product look professional and reliable, and this is accomplished in just a couple of seconds.