The BEST FOOD AND DRINK
FACEBOOK ADS of 2023

The quick pain point showing the model eating raw vegetables is great because of her expression. In just a few seconds you understand she is not having a good time. 

The introduction of the product is great because it combines great product clips and imagery, with a clever combination of transitions and movement to keep you watching. The use of simple and short sentences to highlight the features of the product is great conveying the main offer. 

The 60% changing colors guarantees that you don’t miss on the offer

Love how they incorporate the package of the product as much as possible, they are using the branding as a way to get into your head and remind you of the product as much as possible. 

An interesting image that makes you wonder what the ad is gonna be about + the movement with the stop motion which has been proven as a great hook concept, works great for this ad. 

We really like how they address you directly with the “slice it, shape it,  cube it” it comes across as a very clear message, and it makes it almost personal.

Again, showing the trends we have seen, the simple plain background with the logo of the brand works well at the end of the video. The ad itself has a native FB button “shop now”

Really cool combination of animation and movement that keeps you watching. 

Something dripping, if it has a very contrasting color, it will work great! Add the fact that this hook plays with depth of field and you get yourself a winner hook concept. 

The whole idea of this ad is to impress you with facts “ We sold half a million dumplings in 2 weeks” and the social proof from a very cleverly-selected source - Vice. It all adds great to the personality of the brand: confident, young, and different. The font, colors and close-ups are great to create interesting visuals, but it also fits the style of the brand. 

Keeping up with the originality of the brand, the CTA with the “Not traditional but personal” text and the ORDER NOW, is a great combination that makes the CTA simple, but stills show the personality of the brand. 

Big lettering! It makes it as simple as possible for you to read and understand the message. 

Zoom out, with some movement and really cool colors makes this ad pop!

We really like the idea of these short, simple recipes that incorporate the product. It’s a clever way to make the ad more relevant to the audience, and at the same time showcase the benefit of the product.

This is a really clever CTA when you watch the whole video. The “I put that on everything” is a really interesting and fun way to push you to click, and the super bright colors are always gonna help your retention rate!

A quick and simple recipe is what you need for this type of video.

Really cool hook that uses a familiar visual (Instagram feed) to make the viewer curious about the video and stop the scroll. 

This ad relies on super interesting visuals to keep you watching. As we are talking about a video that only lasts 10 seconds, the whole framework of the ad is getting you hooked, and transitioning to the CTA, that is it. 

The product and the use of the date to make it more relevant is very effective. 

Extra point for the use of very contrasting colors to boost the hook performance. 

Really clever way to fill up the shaker with a lot of relevant colors and imagery that stop the scroll and presents the main features of the product straightaway. 

Another ad concept that goes from a really clever hook, to the main offer immediately. The whole idea of the ad is to take you to the CTA with a clever initial visual that serves as the hook and also the main message of the ad. In this case, they are focusing on the product.

When we are dealing with this type of product, understanding your audience is key, and Oats Overnight does that. The way they present the features and the social proof makes the product look professional and reliable, and this is accomplished in just a couple of seconds. 

Really cool CTA with the little extra offer of the free blender. 

Extra points for using a plain white background and colors on the foreground to make the whole ad pop!

This hook works extremely well because it has 3 elements that work well together to stop the scroll. The first is the use of the unboxing to make you curious about the product. Secondly, the first-person POV works great, grabbing the attention of the viewer. And finally, the captions trigger even more curiosity. 

It’s really cool how they use the unboxing to incorporate the functionality of the product and move to the list of benefits that have been listed with the native text of IG to make them look more genuine and organic. 

Keeping up with the idea of making this video more education-focused, they have disregarded a CTA and instead they focus on showing the new product rather than selling it through a traditional call to action. 

Extra points for the use of 2 emojis to make the features more organic and genuine. 

Movement, contrast and stop-motion! Such a great combination to start the ad with a visual difference and interesting enough to stop the scroll.

This ad works well for the bottom of the funnel. There is not real narrative behind the ad, it just serves as a way to showcase the product with a visual concept that fits the brand style, and present the product. 

Following the trend we have seen, plain background with short text is the way to go!

We love how they use the white background throughout the video to create a very interesting contrast with the colorful colors created by the product. 

Movement, contrasting colors and big text makes this hook work!

We really like how they use such a fun and innovative concept to highlight the product and offer. This ad is all about making a different video that grabs the audience and delivers the offer in a fun way. Oftentimes with the food and drinks niche in eCommerce, we have seen plenty of ads that rely on the same ad concept and framework. Making something different is one way to differentiate your brand, and get the best out of your campaigns. 

Shop now is the native CTA used on Facebook. The ad creative is only focus on presenting the product, the CTA is just an extra to the ad. 

The zoom-in and the “Award winning” is a great combination to get the interest of the person scrolling through. 

This concept is something that we have seen for a long time in the industry of food, and also cosmetics and beauty. The idea is to link the product to the idea of natural and organic. How does it work? Simple, they add organic elements such as the wooden surface, the vegetables, fruits and seeds to set the product in an organic visual environment. 

Besides creating strong visuals for the video ad, studies have shown that people interested in organic products are more likely to click when they see an ad with some natural elements incorporated in the visual.

The close-up once again with the seal as social proof is a really clever way to boost the performance of the native Facebook show now CTA button. 

Extra points for the use of split screen to make the visual much more appealing.